The Trade and Economic Partnership Agreement (TEPA) between India and the European Free Trade Association (EFTA) — which includes Switzerland, Norway, Iceland, and Liechtenstein — marks a new chapter for Indian exporters. This landmark deal promises wider market access and reduced trade barriers, especially for agricultural and food products. However, with greater opportunities come new challenges: Indian agri-exporters must shift from volume-based exports to a value-led export strategy to make the most of the EFTA partnership.
India’s agricultural exports have seen steady growth in the last decade, but the competition in global markets is fierce. European buyers prioritize quality, traceability, and sustainability. To succeed under TEPA, Indian exporters must not only increase production but also enhance product value through innovation, processing, and compliance with international standards.
One key segment poised for transformation is the edible oil export from India. Traditionally, India has been an importer of edible oils, but recent policy shifts and the TEPA framework encourage Indian producers to tap into high-value niche markets — such as organic oils, cold-pressed varieties, and blended health oils. With the right certification, packaging, and branding, Indian edible oil exporters can carve a strong position in the EFTA region, where consumer preferences lean toward premium and healthy alternatives.
The transition to a value-driven export model also hinges on compliance and certifications. EFTA markets operate under strict quality norms that demand traceability and safety assurances. Exporters must ensure compliance through proper licensing, such as RCMC (Registration-Cum-Membership Certificate) from relevant export promotion councils. This certificate acts as a gateway for businesses to participate in global trade, enabling exporters to access government incentives, benefits under trade agreements, and credibility in international markets.
At this juncture, consulting partners like Agile Regulatory play a vital role. Agile Regulatory offers RCMC as a service, helping exporters navigate complex documentation, identify the correct export promotion council, and obtain necessary approvals efficiently. Their end-to-end assistance ensures that exporters can focus on scaling their business rather than getting caught in procedural delays. For edible oil exporters or any agricultural product manufacturers aiming to enter EFTA markets, having RCMC certification through Agile Regulatory is a crucial first step toward compliance and recognition.
Moreover, to leverage TEPA successfully, Indian agri-exporters must emphasize three key areas:
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Product Differentiation and Branding:
Exporters should focus on creating unique value propositions — for instance, positioning edible oils as organic, cold-pressed, or fortified with essential nutrients. Differentiation will allow Indian products to command higher prices in discerning European markets. -
Sustainability and Traceability:
European consumers and importers demand complete transparency in sourcing and production. Exporters should implement sustainable farming practices, adopt eco-friendly packaging, and provide digital traceability to reassure buyers about product integrity. -
Technology and Quality Upgradation:
Investing in advanced processing and packaging technologies enhances product quality and shelf life. Upgraded facilities also help meet EFTA’s food safety and quality regulations, paving the way for consistent exports and brand loyalty.
The TEPA effect is more than just a trade opportunity — it’s a push for India’s agri-export sector to transform. Instead of competing solely on price, Indian exporters must build a brand reputation rooted in value, quality, and compliance. The synergy between policy benefits, private innovation, and expert consulting can redefine India’s role in the global agri-value chain.
With strategic planning, robust certification, and professional guidance from organizations like Agile Regulatory, Indian agri-exporters can move beyond traditional markets and position themselves as value-driven leaders in the EFTA region. The future of Indian agriculture lies not in exporting raw commodities, but in exporting excellence — and TEPA provides the ideal platform to make that shift.